No matter what career you enter, writing is a key skill that will get you further.
It can help communicate ideas more effectively, convince people that your way is the right way, and even get you more promotions.
While modern education does teach students to think critically about literature and what they're reading, it doesn't focus on becoming better at writing, or more importantly, how to write. Modern education is anything but modern, it really hasn't changed since the 1900's.
Writing is such an important skill, and it shouldn't be skipped over in this critical part of education.
To fill this gap in modern education, we've asked expert copywriter David Deutsch to teach the secrets he thinks are important for teens to learn.
Writing Effectively will help you not only as you move into college, but also in your professional and personal life.
David L. Deutsch is a world-renowned advertising copywriter and marketing strategist, as well as a sought-after consultant and coach in both copywriting and marketing.
He started at the internationally celebrated Ogilvy & Mather advertising agency on Madison Avenue, creating ads and promotional materials for large corporations like Merrill Lynch, General Foods, and American Express.
David then switched to direct response, where his promotions have generated hundreds of millions of dollars in sales for leading direct marketers, entrepreneurs and information publishers, including Boardroom Inc. (where he had as many as six controls in the mail at once), Healthy Directions, and Rodale. He has worked with most major newsletter and book publishers, such as Boardroom, Inc., Phillips Publishing, KCI, Dan Rosenthal & Associates, InvestorPlace Media, various Agora divisions, and Rentrop Publishing in Germany.
David also works with, coaches and trains writers both in the U.S. and around the world, including China, England, Scotland, and Romania — many of whom, under his guidance, have written extremely successful promotions for their clients, their own companies, or the companies they work for.
He is the author of Think Inside the Box!, an acclaimed course on generating money-making ideas, and offers a free Special Report, Copywriting from A to Z, both available at http://www.DavidLDeutsch.com.